History


The Acorn

The acorn is the embodiment of our mission: to cultivate strong relationships and grow enduring value through strategic benefits planning that stands the test of time. The team at Craford adopted this symbol as it best represents our past and future relationships with our clients and is a universal symbol of strength and long term growth.

Our History

Your company’s capacity to attract and retain quality people affects productivity and profitability. While offering an attractive employee benefits plan helps you to build that capacity, it also has an enormous impact on your bottom line. That’s why it’s essential to carefully consider your long-term business goals when selecting your benefits plan-and when choosing your benefits consultant. At Craford, we have been providing full spectrum benefits planning to quality companies since 1964. Founded in Portland, Oregon by Sid and Dave Craford, our firm is still managed by the Craford family. Our California office was established by Mike Craford in 1989, and today we serve clients throughout the United States and in several international locations. Since our beginnings, we have expanded our reach and knowledge, and our original mission remains the same: to cultivate the value of relationship, and to earn the rewards of trust.